Resources | eBooks and White Pages

Resources| Cover Image | Measuring Incemntality in Digital Media 250 x 250

Measuring Incrementality in Digital Media

Understand the causation of ads on behaviors in order to make effective media decisions.

Resources Cover | Beyond the DSP Why Its Time for Your Own Bidder 250 x 250

Beyond the DSP: Why It's Time For Your Own Bidder

Learn how to switch to a DSP you have complete control over.

Resources Cover | The Future of Digital Identity 250 x 250

The Future of Digital Identity

Understand the current landscape of identity and solutions for advertisers.

Resources Cover | A Guide to the Shifting TV Landscape 250 x 250

A Guide To the Shifting TV Landscape

Get an overview of the shifting TV landscape and understand the nuances of navigating this channel.

Resources Cover | A Guide to In-housing Your Programmatic Strategy 250 x 250

A Guide To In-Housing Your Programmatic Strategy

Find out if an in-house approach to your programmatic advertising is right for you.

Resources Cover | Switching from Xandr to Beeswax 250 x 250

Switching from Xander to Beeswax

We hear all the time from customers looking to move from legacy AppNexus/Xandr technology to..

Resources Cover | Survey Results The Impact of Crisis on Digital Advertising 250 x 250

Survey Results: The Impact of Crisis on Digital..

We asked our network of ad tech companies, advertisers, publishers, and partners to complete a..

Resources Cover | The Changing Face of Optimization 250 x 250

The Changing Face of Optimization

The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element..