eBooks & White Papers

Resources_ Cover Image _ Measuring Incrementality in Digital Media 250 x 250

Measuring Incrementality in Digital Media

Understand the causation of ads on behaviors in order to make effective media decisions.

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Resources Cover _ Beyond the DSP Why Its Time for Your Own Bidder 250 x 250

Comcast Advertising FAST Report

Learn how to switch to a DSP you have complete control over.

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Resources Cover _ The Future of Digital Identity 250 x 250 (1)

The Future of Digital Identity

Understand the current landscape of identity and solutions for advertisers.

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Resources Cover _ A Guide to the Shifting TV Landscape  250 x 250

A Guide To the Shifting TV Landscape

Get an overview of the shifting TV landscape and understand the nuances of navigating this channel.

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Resources Cover _ A Guide to In-housing Your Programmatic Strategy 250 x 250

A Guide To In-Housing Your Programmatic Strategy

Find out if an in-house approach to your programmatic advertising is right for you.

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Resources Cover _ Switching from Xandr to Beeswax 250 x 250

Switching from Xander to Beeswax

We hear all the time from customers looking to move from legacy AppNexus/Xandr technology to...

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Resources Cover _ Survey Results The Impact of Crisis on Digital Advertising  250 x 250

Survey Results: The Impact of Crisis on Digital

We asked our network of ad tech companies, advertisers, publishers, and partners to complete a...

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