Get The Guide:
Switching From Xandr to
Beeswax
Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a form of over-the-top (OTT.) Companies like XUMO, Tubi, Pluto and others are reaching consumers with news, entertainment, sports and more in an environment that mimics linear TV and is often built right into a TV manufacturer’s interface.
Learn about F.A.S.T. as an advertiser and how to take advantage of this important, fast-growing channel.
Get even more customization, ownership, and total control.
We’ve made migrating from Xandr to Beeswax a snap. But why are smart media buyers and tech platforms making the switch?
Key questions & concerns to consider:
- Are Big Telco DSPs like Xandr still interested in investing in digital?
- What about data access? Will my data continue to be safe if I give it to a large media company?
- Are longer and longer wait times for customer service the new normal?
- Will there be a team dedicated to building and maintaining my customized media buying platform?
- The second point should not be as strong as the first
- With point three, we want to highlight an action users will be able to do after they download
Learn how Beeswax addresses these concerns -- and how our crack Client Services team makes migration of your IDs, segments, and strategies as seamless as possible.