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Measuring Incrementality in Digital Media

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Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a form of over-the-top (OTT.) Companies like XUMO, Tubi, Pluto and others are reaching consumers with news, entertainment, sports and more in an environment that mimics linear TV and is often built right into a TV manufacturer’s interface.

Learn about F.A.S.T. as an advertiser and how to take advantage of this important, fast-growing channel.

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  • Measuring Incrementality in Digital Media” is difficult to do but a topic that today’s marketer must be educated on in order to make effective multi-million dollar media decisions.  Smart marketers need to ask the tough questions and understand the benefits and limitations of the available methodologies to make informed decisions about their data.  

    Download Measuring Incrementality in Digital Media” white paper to understand the causation of ads on behaviors and finally get an answer to Wanamakers question-- which half of my media spend was wasted? In this paper you’ll learn:

    • Why incrementality measurement is difficult
    • How to run test/control methodologies
    • How can incrementality be measured
    • How to control ad wastage
    • The challenges of cross-channel incrementality