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Measuring Incrementality in Digital Media

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  • Measuring Incrementality in Digital Media” is difficult to do but a topic that today’s marketer must be educated on in order to make effective multi-million dollar media decisions.  Smart marketers need to ask the tough questions and understand the benefits and limitations of the available methodologies to make informed decisions about their data.  

    DownloadMeasuring Incrementality in Digital Media” white paper to understand the causation of ads on behaviors and finally get an answer to Wanamakers question-- which half of my media spend was wasted? In this paper you’ll learn:

    • Why incrementality measurement is difficult
    • How to run test/control methodologies
    • How can incrementality be measured
    • How to control ad wastage
    • The challenges of cross-channel incrementality