Beeswax | Case Study | The Big Willow + Beeswax DSP Success

Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a form of over-the-top (OTT.) Companies like XUMO, Tubi, Pluto and others are reaching consumers with news, entertainment, sports and more in an environment that mimics linear TV and is often built right into a TV manufacturer’s interface.

Learn about F.A.S.T. as an advertiser and how to take advantage of this important, fast-growing channel.

“We spent the better part of four years borrowing B2C DSPs. We found that none of the DSPs have really addressed the needs of B2B or even B2C businesses. We became very frustrated with the lack of understanding of the B2B environment.”~ “From the very beginning, Beeswax has gone well beyond the call to make sure we were getting what we need throughout the development and testing process. As we add to our roadmap, Beeswax gives us the support to get the tech right and ensure we will continually be successful and consistently meet our goals. Previously, we were at the mercy of the very high-level, non-strategic data most DSPs deliver to their clients. But with Beeswax, we have the insights that drive our business.”

Charlie Tarzien, CEO, The Big Willow