Get The Case Study:
Operative + Beeswax Driving
Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a form of over-the-top (OTT.) Companies like XUMO, Tubi, Pluto and others are reaching consumers with news, entertainment, sports and more in an environment that mimics linear TV and is often built right into a TV manufacturer’s interface.
Learn about F.A.S.T. as an advertiser and how to take advantage of this important, fast-growing channel.
“This integration enables sales teams to automate the booking of media buys and execution of orders across owned and acquired inventory. With this partnership we can showcase the business value of increased efficiencies and reduced complexity across the ever-expanding number of execution channels that media companies Operate in."
Lorne Brown, CEO of Operative