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Legendary Entertainment + Beeswax Analytics Success
Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a form of over-the-top (OTT.) Companies like XUMO, Tubi, Pluto and others are reaching consumers with news, entertainment, sports and more in an environment that mimics linear TV and is often built right into a TV manufacturer’s interface.
Learn about F.A.S.T. as an advertiser and how to take advantage of this important, fast-growing channel.
“Beeswax gave us the power and control we felt was lacking from other solutions in the marketplace. Specifically, Beeswax allowed us to customize an in-house solution empowered by our proprietary analytics and technology capabilities. We were able to meet our campaign objectives while also having full transparency of our costs, results, and underlying data. The process was easy, and the results were tremendous.”
Hana Cluff, VP of Applied Analytics, Legendary Entertainment