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Iotec + Beeswax Optimized & Efficient Media Buying
Today’s consumer has more places to watch their favorite TV content than ever before. One of the newest ways they are watching is on free ad-supported streaming television, also known as F.A.S.T., a form of over-the-top (OTT.) Companies like XUMO, Tubi, Pluto and others are reaching consumers with news, entertainment, sports and more in an environment that mimics linear TV and is often built right into a TV manufacturer’s interface.
Learn about F.A.S.T. as an advertiser and how to take advantage of this important, fast-growing channel.
“One of the primary reasons Iotec decided to work with Beeswax is because of its ability to help us focus and develop one of our core unique selling points -- the machine learning technology. The quality of integrations Beeswax has in place, their easy-to-use UI, and the infrastructure cost savings were other key determining factors. We are continually impressed by the Beeswax platform and its technical support team.”
Melina Gisler, VP, Commercial Product and Partnerships