The Beeswax Difference

Control In Your Hands

Beeswax’s Bidder-as-a-Service (BaaS) empowers buyers with flexibility, full transparency, and ultimate control, by giving you the power to use your own data, your own algorithms and your own strategies in any way you like to customize and maximize the effectiveness of your programmatic spend. And it’s priced like software with a clear, flat cost—not a percentage of your media spend that stings you for scaling successfully.

The Trade Desk Overview

Even with higher than average take rates, The Trade Desk (TTD) is one of the most popular traditional DSPs on the market due to its robust feature set and responsive support organization.

In addition to its standard algorithms, TTD allows for nuanced control over optimization, however, at this time, TTD does not provide customers with complete, code-level control over algorithmic optimization.

TTD also maintains a well developed support organization. Free training is offered via their Edge Academy, and managed service clients receive regular hands-on support as needed.

Beeswax vs The Trade Desk

 Feature for Feature Beeswax The Trade Desk
Standard Optimization
Custom Optimization X
Data Access X
Workflow Automation X
Exclusive Data X
Exclusive Inventory X
Pricing Transparency X



Similar to Beeswax’s Bid Modifiers and Bid Models, TTD enables customers to control bid prices based on one or multiple variables—e.g., if iOS, bid 1.2x; if iOS and in NYC, bid 1.5x—via their Bid Factors and Dimensional Bidding features. However, Beeswax also offers code-level control over algorithmic optimization.

Data Access

TTD only offers log-level data on impressions, clicks, video events, and conversions. Beeswax offers all of those as well as more granular log-level data in the form of bidding logs which are inclusive of all programmatic auctions customers participate in versus just auctions a customer won. 

Workflow Automation

While TTD has recently launched APIs, Beeswax was always built to be an API-driven platform. All Beeswax UI features may be automated to quickly scale and streamline customer programmatic operations. 

Data and Inventory Exclusivity

TTD is able to access inventory in China making it a strong partner for businesses looking to activate programmatic campaigns in Asia. Further, TTD has negotiated "data alliance" packages making third-party data less expensive and easier to use. TTD also offers pre-negotiated private marketplace deals from a variety of publishers.


TTD and Beeswax both maintain strong professional services organizations to support clients and execute custom tasks such as reporting on their behalf.

Pricing Transparency

Beeswax offers transparent, flexible platform fees in the form of flat SaaS pricing or a percentage of media. Similarly, add-ons such as professional services are clearly priced and allow for predictable costs.


TTD only provides percentage of media pricing and the fee structure for certain add-ons such as Koa can be opaque. Further, TTD charges an ad serving fee when serving tags from other systems, like DCM or Sizmek, whereas Beeswax only charges for images and videos served.

Why It's Time for Your Own Real Time Bidder

Beeswax Works With You, However You Want to Work

You want the full functionality of a leading DSP, but you also want  full ownership and control over your data, algorithms, and strategies. Now you can have it.

The BaaS platform is built around a single-tenant architecture. Each bidder lives in its own unique cloud deployment, and that means you get back total ownership of every aspect of your strategies and execution. It’s your platform powered by your algorithms, your analytics, and your tech stack.

Combine access to the best partnership solutions from across the industry with our extensible APIs and your custom optimization to build the BaaS solution that best suits your business.


New call-to-action

Turn Your Secret Sauce Into One-of-A-Kind Success.

No matter what your strategy or business model, you need a programmatic platform that puts your unique secret sauce front and center. The Beeswax BaaS platform is almost infinitely customizable to suit your goals. To take what only you do, and unleash it into the world.

Transparency. Flexibility. Openness. The Future Starts Now.

Bring your challenges to the table and your vision vividly to life with the help of Beeswax’s ingenious engineers, data science experts, and service professionals, dedicated to helping you realize the perfect programmatic platform that works as hard as you do.

A Guide to In-Housing Your Programmatic Strategy

Whether you’re in-housing your programmatic technology, operating a programmatic ad agency, or looking to build a proprietary programmatic advertising solution, Beeswax can help you drive incrementality and performance for your unique goals.

Built to Solve:

Mobile Programmatic Advertising | Audience Manager | Programmatic Audience Targeting | Programmatic Ad Serving | RTB | Real Time Bidding | Programmatic Bidding | Programmatic Native | Programmatic Video | DSP Media | Demand Side Platform | DSP Advertising

Speak to an RTB Expert!

Let's connect!

One of our experts will be glad to take the time to understand your business goals and advertising strategy and see if a bespoke bidder is right for you.