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The Changing Face of Optimization

Cover | The Changing Face of Optimization

How shifting your approach can maximize your programmatic investment

The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic strategy. However, most programmatic optimization today alternates between “black boxes”, where you don’t really know what’s happening, and simplistic levers that limit how much you can control -- the consequence being results that fail to meet advertisers’ expectations.We designed this guide to walk you through the current state of optimization and help you understand the need for a shift in approach as programmatic continues to become the mainstream method for transacting media spend across digital channels.