The Importance of Direct Supply Partnerships

March 18, 2021 12:00 PM ET |

Supply path optimization is one of the most important facets of maximizing ROAS and is an increasingly common offering among DSPs and other buy-side technology. However, for buyers looking to understand and take advantage of the best paths to purchase, a direct relationship with suppliers makes a huge difference.

Join this webinar to learn more about the two major benefits of establishing direct supply connections:

  • Identifying the best method to access high-value inventory
  • Negotiating better rates on the inventory you buy
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