Post-pandemic, premium programmatic is the priority
July 7, 2021 11:00 AM ET |
Changing media habits have given rise to the consumption of more premium content, such as Connected TV and premium video. This fuels demand for premium programmatic ad buyers, who seek to reach a broader audience with more options and better targeting.
Join Cadi Jones in this webinar as she gives an overview of these changes by market and the impact on programmatic advertising.