Panel Discussion - Next Generation of Media Trading

November 10, 2020 12:00 PM ET | Webcast

How are advertising agencies and trading desks evolving? How will they face decreasing margins, redundancies, the identity crisis for MAIDs and cookies? How will they respond to a perceived lack of transparency, and limited abilities to customise programmatic execution? Will they be impacted by clients reviewing contracts and even in-housing their programmatic advertising? Can traditional media agencies innovate, or is it time for a new model of media trading?

Panel discussion with

• Fiona Davis, COO Captify
• Marino Gualano, General Manager, MainAd
• Harriet Perry, Chief Digital Operations Officer, Omnicom Media Group
• Carl White, CEO Nano Interactive
Moderated by Cadi Jones, Commercial Director, EMEA at Beeswax

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