Panel Discussion - Next Generation of Media Trading
November 10, 2020 12:00 PM ET | Webcast
How are advertising agencies and trading desks evolving? How will they face decreasing margins, redundancies, the identity crisis for MAIDs and cookies? How will they respond to a perceived lack of transparency, and limited abilities to customise programmatic execution? Will they be impacted by clients reviewing contracts and even in-housing their programmatic advertising? Can traditional media agencies innovate, or is it time for a new model of media trading?
Panel discussion with
• Fiona Davis, COO Captify • Marino Gualano, General Manager, MainAd • Harriet Perry, Chief Digital Operations Officer, Omnicom Media Group • Carl White, CEO Nano Interactive Moderated by Cadi Jones, Commercial Director, EMEA at Beeswax