Measuring Incrementality in Digital Media

October 27, 2020 12:00 PM ET | Webcast

“Measuring Incrementality in Digital Media” is a topic often brought up by marketers we work with: how do we *really* know if the marketing we're doing is working? How do we measure it without compromising reach and scale? What are the different techniques to measure incrementality?

Join Beeswax CEO Ari Paparo who will walk through the challenges and potential approaches of solving the incrementality dilemma.

Bring your lunch and bring your questions.

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