If I could turn back time? Ari and Cadi reflect on trends in programmatic advertising over the past decade
September 8, 2021 12:00 PM ET |
Programmatic advertising has been in the mainstream for the past ten years. The media industry has witnessed a lot of change over that time, from the rise of mobile and the growth of agency trading desks, to the digitalisation of television and increased viewing in lockdown.
But, does it sometimes feel that history is repeating itself? If we were starting over with programmatic advertising what would we do differently?
In this webinar, Ari Paparo will be interviewed by Cadi Jones and they will discuss, What have we learned? What should we have never done? What we did well? and What could we create in the next ten years?
Join up and bring your own comments and questions.