Driving True Brand Lift in Connected TV and Video

March 11, 2021 12:00 PM ET |

We all know that CTV and video are outsized growth drivers in programmatic. Join Chalice and Beeswax to learn how to get the most out of these channels for Brand Lift. 

Chalice will share the story of how their Persuasion Algorithms, deployed on Beeswax's BaaS™ platform, helped flip GA blue... twice!  

The Biden/Harris presidential and Jon Ossoff Senate runoff campaigns needed to lift intent to vote, and realized algorithmic optimization to standard marketing KPIs wasn't cutting it. Chalice will explain why that was the case, and how deploying algorithms pointed directly at persuasion put ads in front of the right would-be voters. Any advertiser looking to gain market share by optimizing to true Brand Lift metrics will want to seize on the opportunity to do the same.

You'll learn:

  • Why Connected TV and Video are the #1 drivers of programmatic growth
  • What Brand Lift and Persuasion algorithms are and how they drive true lift
  • How a typical programmatic buy will be turned on its head when measuring to true lift
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