Driving True Brand Lift in Connected TV and Video

March 11, 2021 12:00 PM ET |

Connected TV and video are outsized growth drivers in programmatic. Join Chalice and Beeswax to learn how to get the most out of these channels for Brand Lift. 

We'll share the story of how Chalice's Persuasion Algorithms, deployed on Beeswax's BaaS™ platform helped flip GA blue... twice!  

The Biden/Harris presidential and Jon Ossoff Senate runoff campaigns needed to lift intent to vote, and realized algorithmic optimization to standard marketing KPIs wasn't cutting it. We'll explain why that was the case, and how deploying algorithms pointed directly at persuasion put ads in front of the right would-be voters. Any advertiser looking to gain market share by optimizing to true Brand lift metrics will want to seize on the opportunity to do the same.

You'll learn:

  • Why Connected TV and Video are the #1 drivers of programmatic growth
  • What are Brand Lift and Persuasion algorithms and how do they drive true lift
  • How a typical programmatic buy will be turned on its head when measuring to true lift
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