Join Beeswax Sales Director, Xander Kotsatos and Chalice to learn how to move beyond measuring incrementality to optimizing to it, in real time.
1. Why incrementality matters
2. Moving from CPA to CPIA (cost per incremental acquisition)
3. Taking over machine learning to harness its power for, not against, incrementality
Adam Heimlich, Ali Manning, Ken Rona - Chalice
Kimberly Island-Johnson - Amplifyer
Bring your lunch and bring your questions.