Virtual Panel - The Next Generation of Data-Driven Agencies

July 13, 2021 11:00 AM ET |

The agency programmatic landscape has faced a lot of changes though the past 18 months. Beeswax's Cadi Jones asks a panel of experts from different agencies about their evolution and the best practices for the next generation of data-driven media trading including:
  • How have you been addressing demands from marketers, such as supply path transparency and customised programmatic execution?
  • How are in-housing and hybrid models evolving with brands?
  • How are traditional media agencies innovating? Is a new breed of media business pushing the industry towards a new model?
  • How can buyers deal with industry issues such as the ‘cookiepocalypse’ and IDFA changes?
  • What are the latest approaches to ensure agility? How does your business’ size and scale impact your agility, particularly as we start to emerge from the pandemic?
  • How do different regions compare?
The panel of experts will include:

Clare Ritchie, Head of Programmatic Worldwide at MediaCom
Matthias Weth, CEO at SYZYGY Performance Marketing
Rachel Kool, Buying Director, Digital Media at Publicis Groupe
Back to Listing