Virtual Panel - The Next Generation of Data-Driven Agencies
July 13, 2021 11:00 AM ET |
The agency programmatic landscape has faced a lot of changes though the past 18 months. Beeswax's Cadi Jones asks a panel of experts from different agencies about their evolution and the best practices for the next generation of data-driven media trading including:
How have you been addressing demands from marketers, such as supply path transparency and customised programmatic execution?
How are in-housing and hybrid models evolving with brands?
How are traditional media agencies innovating? Is a new breed of media business pushing the industry towards a new model?
How can buyers deal with industry issues such as the ‘cookiepocalypse’ and IDFA changes?
What are the latest approaches to ensure agility? How does your business’ size and scale impact your agility, particularly as we start to emerge from the pandemic?
How do different regions compare?
The panel of experts will include:
Clare Ritchie, Head of Programmatic Worldwide at MediaCom Matthias Weth, CEO at SYZYGY Performance Marketing Rachel Kool, Buying Director, Digital Media at Publicis Groupe