Beeswax Virtual Panel - Questions to ask your ad tech vendors in 2021
January 6, 2021 12:00 PM ET | WEBCAST
Questions to ask your ad tech vendors in 2021
2020 witnessed a lot of change in the relationship between ad tech vendors and their clients, with a focus on supply chain transparency, concern about data protection and regulations, and media agency practices in the spotlight against a background of continued interest in and rising demand for in-housing. At the same time, agencies and brands dealt with the impact of the pandemic including intermittent cuts to adspend, changing creative and a dramatic growth of ecommerce and online video and news consumption. As 2021 commences we ask a panel of experts from the leading consultancies about the questions they advise their clients to ask of ad tech.