Getting your approach to SPO right is more important than ever. It can influence your win rate, increase your reach and save significant costs. In this 15 minutes with Beeswax™ session Cadi Jones, Commercial Director, EMEA at Beeswax, will explain:
1. How did we get here?
2. The growing importance of SPO and DPO
3. How SPO can affect your win rate
4. Avoiding conflicts of interest and controlling your Supply Path
5. Unlocking limits to inventory quality and improve your reach
6. Interrogating the data that works for you
Tune in to watch over lunch or cocktails - BYOB and bring your questions.