Is optimization only about price?
Programmatic traders have always spent a significant amount of time optimizing to reduce cost, particularly for direct response campaigns. But what about optimizing to other factors, such as delivery?
In this 15 minute webinar, Cadi Jones, Commercial Director EMEA at Beeswax, will look at:
- What other factors might programmatic buyers want to take into account?
- In which scenarios should buyers consider delivery optimization?
- How can they go about executing these strategies?
And as always, there will be plenty of time for Q&A.
