The Beeswax Difference

Control In Your Hands

Beeswax’s Bidder-as-a-Service (BaaS) empowers buyers with flexibility, full transparency, and ultimate control, by giving you the power to use your own data, your own algorithms and your own strategies in any way you like to customize and maximize the effectiveness of your programmatic spend. And it’s priced like software with a clear, flat cost—not a percentage of your media spend that stings you for scaling successfully.

The Xandr Invest Overview

Xandr, formerly known as AppNexus, offers strong optimization capabilities via Bonsai, however, it has seen difficulties after its acquisition by AT&T.

Similar to Google, Xandr also offers a publisher ad server in addition to its buy-side ad server, and, as such, represents a viable alternative to Google for those who maintain buy- and sell-side businesses.

Beeswax vs Xandr

 Feature for Feature Beeswax Xandr
Standard Optimization
Custom Optimization X
Data Access X
Workflow Automation
Exclusive Data X
Exclusive Inventory X
Pricing Transparency



Xandr’s enables a form of multivariate customization over their bidder—the ability to use multiple variables to modify bid prices, e.g., if iOS and in NYC, bid 1.5x—so long as customers write in their Bonsai language. Beeswax's Bid Models is a comparable solution, but Beeswax also allows code-level control for customers to write custom algorithms in any language they prefer using the Bidding Agent technology. 


Further, Xandr's Programmable Splits product is comparable to Beeswax's Delivery Models product. Using these products enables advanced inventory optimization.

Data Access

Similar to The Trade Desk, Xandr is also able to provide certain event-level log data, however, auction logs are only available to Xandr Invest customers on a highly sampled, and non-specific basis. Beeswax offers customers all log data pertaining to their bidder, including bid and auction logs. 

Workflow Automation

Xandr’s APIs are thorough and cover most, if not all, platform functions. Beeswax’s APIs cover all platform functions.

Data and Inventory Exclusivity

In addition to accessing inventory through Warner Media, Xandr has established deals with media owners like Disney and AMC to support linear TV buys as well as programmatic. Similarly, Beeswax is able to facilitate similar deals via programmatic guaranteed through FreeWheel. 

Pricing Transparency

Similar to Beeswax, Xandr is an advocate for transparency and has been pushing for more transparent fees since it was AppNexus.


Why It's Time for Your Own Real Time Bidder

Beeswax Works With You, However You Want to Work

You want the full functionality of a leading DSP, but you also want  full ownership and control over your data, algorithms, and strategies. Now you can have it.

The BaaS platform is built around a single-tenant architecture. Each bidder lives in its own unique cloud deployment, and that means you get back total ownership of every aspect of your strategies and execution. It’s your platform powered by your algorithms, your analytics, and your tech stack.

Combine access to the best partnership solutions from across the industry with our extensible APIs and your custom optimization to build the BaaS solution that best suits your business.


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Turn Your Secret Sauce Into One-of-A-Kind Success.

No matter what your strategy or business model, you need a programmatic platform that puts your unique secret sauce front and center. The Beeswax BaaS platform is almost infinitely customizable to suit your goals. To take what only you do, and unleash it into the world.

Transparency. Flexibility. Openness. The Future Starts Now.

Bring your challenges to the table and your vision vividly to life with the help of Beeswax’s ingenious engineers, data science experts, and service professionals, dedicated to helping you realize the perfect programmatic platform that works as hard as you do.

A Guide to In-Housing Your Programmatic Strategy

Whether you’re in-housing your programmatic technology, operating a programmatic ad agency, or looking to build a proprietary programmatic advertising solution, Beeswax can help you drive incrementality and performance for your unique goals.

Built to Solve:

Mobile Programmatic Advertising | Audience Manager | Programmatic Audience Targeting | Programmatic Ad Serving | RTB | Real Time Bidding | Programmatic Bidding | Programmatic Native | Programmatic Video | DSP Media | Demand Side Platform | DSP Advertising

Speak to an RTB Expert!

Let's connect!

One of our experts will be glad to take the time to understand your business goals and advertising strategy and see if a bespoke bidder is right for you.