Beeswax’s Bidder-as-a-Service (BaaS) empowers buyers with flexibility, full transparency, and ultimate control, by giving you the power to use your own data, your own algorithms and your own strategies in any way you like to customize and maximize the effectiveness of your programmatic spend. And it’s priced like software with a clear, flat cost—not a percentage of your media spend that stings you for scaling successfully.
DV360 is the most widely adopted traditional DSP on the market featuring some of the strongest reach on the market as well as unique data and inventory assets in the form of Google consumer data and YouTube respectively.
However, their walled garden approach makes it difficult to work with third-party partners or pull meaningful insights for optimization unless customers have adopted the complete Google stack including Ads Data Hub.
|Feature for Feature||Beeswax||DV 360|
While DV360’s standard optimization capabilities are well developed, they lack sophisticated custom optimization capabilities outside of bid adjustments which modify bid prices based on a single variable, e.g., “if iOS, bid 1.2x.” Beeswax custom optimization allows for bid modifications based on one or several variables via Bid Modifiers and Bid Models respectively, as well as code level control of algorithmic optimization. Further, Beeswax’s Delivery Models offer an advanced form of inventory optimization, not easily obtainable on DV360.
DV360 does not provide user-level data portability, and granular analysis can only be done via Ads Data Hub. Beeswax provides complete log-level data access allowing customers to freely analyze all data available to pull insights for optimization.
Beeswax is an API-driven platform and all platform features can be accessed and automated via APIs. DV360 offers limited API support for tasks such as managing line items and creatives.
Google’s exclusive data and inventory are two of its biggest selling points. Google’s walled garden has an extensive first-party data set from its consumer facing businesses, as well as exclusive inventory from YouTube. However, their walled garden is now a subject of government antitrust scrutiny. While Google has a very strong identity footprint, it is worth noting that they have not been open to working with third-party IDs, such as LiveRamp IDL, TTD Unified ID 2.0, and others.
Google has frequently been accused of limited or slow support, and support is frequently outsourced to third-party vendors. Beeswax’s support organization has several arms, ranging across Customer Success, Professional Services, and Support to foster successful customer engagements.
Google has only very recently provided a degree of insight into DV360 fees. Pricing transparency is one of Beeswax’s core tenets.
The BaaS platform is built around a single-tenant architecture. Each bidder lives in its own unique cloud deployment, and that means you get back total ownership of every aspect of your strategies and execution. It’s your platform powered by your algorithms, your analytics, and your tech stack.
Combine access to the best partnership solutions from across the industry with our extensible APIs and your custom optimization to build the BaaS solution that best suits your business.
No matter what your strategy or business model, you need a programmatic platform that puts your unique secret sauce front and center. The Beeswax BaaS platform is almost infinitely customizable to suit your goals. To take what only you do, and unleash it into the world.
Bring your challenges to the table and your vision vividly to life with the help of Beeswax’s ingenious engineers, data science experts, and service professionals, dedicated to helping you realize the perfect programmatic platform that works as hard as you do.
Whether you’re in-housing your programmatic technology, operating a programmatic ad agency, or looking to build a proprietary programmatic advertising solution, Beeswax can help you drive incrementality and performance for your unique goals.
Built to Solve:
Mobile Programmatic Advertising | Audience Manager | Programmatic Audience Targeting | Programmatic Ad Serving | RTB | Real Time Bidding | Programmatic Bidding | Programmatic Native | Programmatic Video | DSP Media | Demand Side Platform | DSP Advertising
One of our experts will be glad to take the time to understand your business goals and advertising strategy and see if a bespoke bidder is right for you.