The Beeswax Difference

Control In Your Hands

Beeswax’s Bidder-as-a-Service (BaaS) empowers buyers with flexibility, full transparency, and ultimate control, by giving you the power to use your own data, your own algorithms and your own strategies in any way you like to customize and maximize the effectiveness of your programmatic spend. And it’s priced like software with a clear, flat cost—not a percentage of your media spend that stings you for scaling successfully.

The Amazon DSP Overview

Amazon’s marketplace, intent data, and exclusive inventory through their owned properties and devices make it an attractive platform for customers that sell their products through online retail channels. However, as a walled garden, similar to Google, Amazon does not allow for event-level log data to be exported to be used for insights and optimization.

Further, as a relatively recent addition to the market, Amazon DSP’s functions are still limited with regard to workflow automation and API availability.

Beeswax vs Amazon DSP

 Feature for Feature Beeswax Amazon DSP
Standard Optimization
Custom Optimization X
Data Access X
Workflow Automation X
Exclusive Data X
Exclusive Inventory X
Support X



Amazon DSP enables basic optimization to predetermined KPIs, however, custom optimization capabilities are limited. 

Beeswax provides a wide variety of optimization capabilities ranging from standard optimization algorithms that optimize toward common KPIs such as CPC or CPCV, to full code level control of optimization, and everything in between. All customers are able to leverage these optimizations from day 1.

Data Access

Amazon only provides basic reporting out of the box to its customers, and granular log files are not available for learning or insights. Beeswax’s reporting dashboard makes it easy to surface performance insights within the UI and provides log-level data for deeper analysis and optimization.

Workflow Automation

Amazon has released APIs, but they are still a work in progress. Beeswax was founded as an API-driven organization and all UI features are available via an endpoint.


Amazon provides a managed service offering for $35k/month, otherwise, support is usually outsourced through their agency partners. Beeswax’s support organization has several arms, ranging across Customer Success, Professional Services, and Support to foster successful customer engagements.

Data and Inventory Exclusivity

Amazon has rich first-party shopper intent data from its marketplace as well as exclusive inventory access via its media properties and connected devices.


Why It's Time for Your Own Real Time Bidder

Beeswax Works With You, However You Want to Work

You want the full functionality of a leading DSP, but you also want  full ownership and control over your data, algorithms, and strategies. Now you can have it.

The BaaS platform is built around a single-tenant architecture. Each bidder lives in its own unique cloud deployment, and that means you get back total ownership of every aspect of your strategies and execution. It’s your platform powered by your algorithms, your analytics, and your tech stack.

Combine access to the best partnership solutions from across the industry with our extensible APIs and your custom optimization to build the BaaS solution that best suits your business.


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Turn Your Secret Sauce Into One-of-A-Kind Success.

No matter what your strategy or business model, you need a programmatic platform that puts your unique secret sauce front and center. The Beeswax BaaS platform is almost infinitely customizable to suit your goals. To take what only you do, and unleash it into the world.

Transparency. Flexibility. Openness. The Future Starts Now.

Bring your challenges to the table and your vision vividly to life with the help of Beeswax’s ingenious engineers, data science experts, and service professionals, dedicated to helping you realize the perfect programmatic platform that works as hard as you do.

A Guide to In-Housing Your Programmatic Strategy

Whether you’re in-housing your programmatic technology, operating a programmatic ad agency, or looking to build a proprietary programmatic advertising solution, Beeswax can help you drive incrementality and performance for your unique goals.

Built to Solve:

Mobile Programmatic Advertising | Audience Manager | Programmatic Audience Targeting | Programmatic Ad Serving | RTB | Real Time Bidding | Programmatic Bidding | Programmatic Native | Programmatic Video | DSP Media | Demand Side Platform | DSP Advertising

Speak to an RTB Expert!

Let's connect!

One of our experts will be glad to take the time to understand your business goals and advertising strategy and see if a bespoke bidder is right for you.